We're all familiar with online advertising because we encounter it every day in the form of flashing banners, floating boxes and pop ups, but you may not have considered how online advertising can be employed to publicise your own company's website. As well as first acquiring a website to promote your company, you will need an advertising plan to publicise your website and guarantee it gets noticed in the increasingly competitive environment of online marketing.
An on-line advertising strategy can be as simple as using one or a combination of the most established and popular methods such as banners or floating ads. When using any of these forms of paid advertising, it's important to make sure that you are placing them on another website that your potential customers are likely to visit.
A banner can be used to promote your product or service and incorporate a link to your website that will be activated by users clicking on the banner. Pop ups are no longer such a profitable on-line advertising option with pop up blockers becoming so widespread, however, floating ads (that are positioned to hover as a superimposed box over the host page for between five and 30 seconds of the website opening) are an eye-catching method of advertising for your product or company. Another popular and successful method of paid advertising are 'pay-per-click-search-engine-listings' or PPCSEs. To obtain a PPCSE listing you will need to purchase appropriate key words or phrases related to your company from the search engine provider. When the words that you have purchased are entered during a search, the listing for your website will appear as a paid ad alongside the general search results.
However, advertising for your website does not need to be in the form that you would traditionally expect advertising to take and it doesn't necessarily have to look like an ad. In fact, more sophisticated and less obvious online advertising techniques often work better than paid advertising. For example, although they may involve slightly more effort to develop, freely distributed e-zines and online newsletters with rich content and links directed to your website can actually attract greater interest and respect for your company even though they include no advertisements in the familiar format.
Online advertising can also meaning thinking outside of the square and utilising viral marketing concepts such as freely downloadable e-books, attractive wall papers, animated banners, free samples and iPhone apps that will provide widespread cost-free promotion of your brand as customers spread your message further via their blogs, social networking pages and smart phones.
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