So you want to drive traffic using banner marketing? Banner advertising is well worth any serious online business' attention as a way to experience a lot of high quality traffic.
For all those who may have concerns about advertising budgets, the really cool thing about banner marketing is that you can find high traffic websites where you can place your banner for less than $50. A lot depends on your niche, but you can easily find very nice sites that get good traffic numbers, and the fee is well within modest budgets. Now, that's something which would be difficult to achieve with a pay per click campaign or a pay per view campaign. If this has your attention, and we hope it does, then continue reading to learn about 3 effective banner marketing strategies that will help you increase your ad performance.
The design of the banner has little to do with the most critical banner ad idea. It's about the relevancy of your ad to your landing page. If your ad is offering people "free iPod gifts", then when someone clicks on the banner and navigates to your site, the landing page should be making the exact same offer. If your banner marketing is all hype you shouldn't expect a lot of conversions. Yes, you will get lots of clicks but that really doesn't matter because the only important thing is the rate of converted visitors. It doesn't matter how many clicks your banner gets because if people aren't converting due to your landing page you are throwing money out the window.
Try and craft unique banners that set themselves apart from the rest of the pile. There are many banners that look virtually identical to each other, which means you won't notice them and they will get lost among the others. When posting your banners on sites, you want them to be seen. The more interactive your banners are, the more engaged people will be and the more success you will find. These ads can be quite lightweight but just as interesting as well. You will find that you have a better click through rate on your banners when you do this.
Lastly but certainly just as important, is to make sure your banner's colors match those of the website where they are being displayed. Even if four websites are displaying the same banner you still need to make sure that the colors match the core design of each site. This is because you want your banner to blend it somewhat because otherwise if it sticks out too much it will hurt the response rate. You need to make sure your banner marketing integrates seamlessly with the design of the site they are being posted on. It doesn't have to be a perfect match, but try and coordinate a few things here and there.
Overall, it's safe to say that it is impossible for you to fail with banner marketing if you are always changing things around to improve your campaigns. Even if a lot of testing is required, the bottom line is to see if your effort with banner marketing is generating results because there is little doubt that it will receive a great response over the long term. One of the best ways to build an online business is by leveraging banners to drive targeted traffic.
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